Ever wondered what gamification was all about and how it relates to the world outside playing actual games. In this blog, I explore what this means and how it applies to businesses today.
Customer Experience Design (CXD) offers a far funkier way for us to approach our business process analysis projects, and leads to far better product design.
When we need to communicate the status of something easily or urgently, especially when there is risk involved, then a simple colour-coded system based on traffic lights is often used … known as traffic-light or RAG rating.
In a groundbreaking development, Air New Zealand are building on their success as Airline of the Year 2009 by lifting their long-haul economy-class experience above the chase for cheapest price. Learn how they took the best in user experience and usability testing, combined with good agile working practices, to drive the New Zealand spirit of innovation to another world first — lie-flat beds in economy.
The nine Ps of product success – looking at what is beyond the traditional Marketing Mix (the 4Ps of marketing), to how we bring a product to market and make it a success.