Stop yanking my chain. Unpicking supply and value

Supply chain? Value chain? They're interchangeable right? What's the difference and does it matter? Recently, someone told me they wanted to 'identify where they sit in their value chain'. While this sounds reasonable, it really makes no sense at all. While we know what they meant--or at least we think we do--it's vital to unpick the question to understand it, as the … Continue reading Stop yanking my chain. Unpicking supply and value