When the discipline of business analysis first established itself, it was important that it be differentiated from other disciplines. Part of this distinction was that business analysis focuses on the 'what' and 'why' of a solution, rather than the 'how' – the latter being the responsibility of solution architects, developers, and the like. I have … Continue reading We are all designers now
Customer Experience Design (CXD) offers a far funkier way for us to approach our business process analysis projects, and leads to far better product design.
In a groundbreaking development, Air New Zealand are building on their success as Airline of the Year 2009 by lifting their long-haul economy-class experience above the chase for cheapest price. Learn how they took the best in user experience and usability testing, combined with good agile working practices, to drive the New Zealand spirit of innovation to another world first -- lie-flat beds in economy.
A straight forward six-stage approach to discovering and delivering great products.