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We are all designers now

When the discipline of business analysis first established itself, it was important that it be differentiated from other disciplines. Part of this distinction was that business analysis focuses on the ‘what’ and ‘why’ of a solution, rather than the ‘how’ – the latter being the responsibility of solution architects, developers, and the like.

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Five insights into product innovation from the Air New Zealand Skycouch

In a groundbreaking development, Air New Zealand are building on their success as Airline of the Year 2009 by lifting their long-haul economy-class experience above the chase for cheapest price. Learn how they took the best in user experience and usability testing, combined with good agile working practices, to drive the New Zealand spirit of innovation to another world first — lie-flat beds in economy.