We are all designers now
When the discipline of business analysis first established itself, it was important that it be differentiated from other disciplines. Part […]
business analysis
design
new product development
Turn my world outside in – customer experience design
Customer Experience Design (CXD) offers a far funkier way for us to approach our business process analysis projects, and leads to far better product design.
new product development
Five insights into product innovation from the Air New Zealand Skycouch
In a groundbreaking development, Air New Zealand are building on their success as Airline of the Year 2009 by lifting their long-haul economy-class experience above the chase for cheapest price. Learn how they took the best in user experience and usability testing, combined with good agile working practices, to drive the New Zealand spirit of innovation to another world first — lie-flat beds in economy.
new product development
Taking product development to the sixth dimension
A straight forward six-stage approach to discovering and delivering great products.