If you have wicked problems to solve and you want another way to generate ideas or solve problems -- brainstorming gets you part of the way. But have you considered gamestorming (structured play for business) as a way of unblocking your creativity and getting the ball rolling? Getting a bunch of smart people in the room is often the … Continue reading How to use structured play for business to unblock creativity
The gamification of business
Ever wondered what gamification was all about and how it relates to the world outside playing actual games. In this blog, I explore what this means and how it applies to businesses today.
Turn my world outside in – customer experience design
Customer Experience Design (CXD) offers a far funkier way for us to approach our business process analysis projects, and leads to far better product design.
Five insights into product innovation from the Air New Zealand Skycouch
In a groundbreaking development, Air New Zealand are building on their success as Airline of the Year 2009 by lifting their long-haul economy-class experience above the chase for cheapest price. Learn how they took the best in user experience and usability testing, combined with good agile working practices, to drive the New Zealand spirit of innovation to another world first -- lie-flat beds in economy.
The Nine P’s of product and marketing success
The nine Ps of product success - looking at what is beyond the traditional Marketing Mix (the 4Ps of marketing), to how we bring a product to market and make it a success.
Taking product development to the sixth dimension
A straight forward six-stage approach to discovering and delivering great products.