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The Lean Business Analysis Manifesto explained

In an age of digital disruption, when new start-ups are challenging incumbent market leaders from unexpected angles, when consumers and citizens are expecting more control over decisions that affect them, when the pace of change is still increasing, when we have to do more, with less, and faster … when we no longer have business[…]

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We are all designers now

When the discipline of business analysis first established itself, it was important that it be differentiated from other disciplines. Part of this distinction was that business analysis focuses on the ‘what’ and ‘why’ of a solution, rather than the ‘how’ – the latter being the responsibility of solution architects, developers, and the like.